MAR3023

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Introduction to Marketing

Marketing and Logistics/CBADM Undergraduate CBADM - College of Business

Subject code

MAR

Catalog Number

3023

Course Title

Introduction to Marketing

Career

Undergraduate

Course Description

A study of how marketing delivers value and satisfies customer needs and wants by determining which markets can best be served, and which products, services, and programs best serve these markets.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No

Course Fulfillments

GLBL - 1128 (Global Learning Course)