MAR4804

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Marketing Strategy

Marketing and Logistics/CBADM Undergraduate CBADM - College of Business

Subject code

MAR

Catalog Number

4804

Course Title

Marketing Strategy

Career

Undergraduate

Course Description

An analysis of marketing strategy, including situation analysis, target strategy, positioning strategy, and planning. Course emphasizes the use of cases and/or simulations. Prerequisite: A grade of "C" or higher in MAR 4503 and MAR 4613, and 60 credit hours earned

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No