MAR6805

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Marketing Management in the Global Environment

Marketing and Logistics/CBADMGraduateCBADM - College of Business
OverviewRequirement Information

Subject code

MAR

Catalog Number

6805

Course Title

Mkg Mgt In Glob Env

Career

Graduate

Course Description

Analysis and application of theory and problem solving for marketing management in the global environment. Emphasis will be on the role of marketing in the organization; planning the marketing effort; management of the marketing organization; control of marketing operations; and evaluation of the marketing contribution.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No