MAR4860

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Customer Relationship Management

Marketing and Logistics/CBADM Undergraduate CBADM - College of Business

Subject code

MAR

Catalog Number

4860

Course Title

Customer Relationship Mgmt

Career

Undergraduate

Course Description

Customer Relationship Management (CRM) is becoming an important strategic tool in consumer goods, firms, financial, health and tourist services, business-to-business firms, and in all of eMarketing.

Credits