SPM4306

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Strategic Marketing in Sport

Counseling Recreation & School Psychology/CASE Undergraduate CASE - Col of Arts,Sciences&Education

Subject code

SPM

Catalog Number

4306

Course Title

Strategic Mktg in Sport

Career

Undergraduate

Course Description

The objective of this course is to understand the fundamental aspects of sport marketing and apply the knowledge utilizing the sport marketing mix to satisfy organizations' & consumers' needs.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No