MAR4613

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Marketing Research and Analysis

Marketing and Logistics/CBADM Undergraduate CBADM - College of Business

Subject code

MAR

Catalog Number

4613

Course Title

Marketing Research Analysis

Career

Undergraduate

Course Description

Study of the marketing research process and its role in decision-making. Emphasis placed on problem identification, and use of methods, primary and secondary data tools and information. Prerequisites/Corequisites: Only (a) business students who have completed ACG 3301 with a C or better; or (b) students formally pursuing a General Marketing Minor; or (c) students formally pursuing the Marketing Research and Analysis Certificate.

Credits