MAR4674

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Marketing Analytics

Marketing and Logistics/CBADM Undergraduate CBADM - College of Business

Subject code

MAR

Catalog Number

4674

Course Title

Marketing Analytics

Career

Undergraduate

Course Description

A study of the metrics and systems needed to receive a return on every sales and marketing investment made. The course focuses on tools and approaches to gauge the impact of marketing expenditures.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No