MAR6735

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Digital Marketing Strategies

Marketing and Logistics/CBADM Graduate CBADM - College of Business

Subject code

MAR

Catalog Number

6735

Course Title

Digital Marketing Strat

Career

Graduate

Course Description

Using critical thinking and strategic decision making to combine online technologies such as e-marketing, social media, mobile, SEO, and metrics to enhance brand value and drive marketing exchanges. Prerequisite: A grade of "C" or higher in MAR 6880.

Credits