EIN5123

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Industrial/Technological Marketing for Engineering

Engineering Management/CENGR Graduate CENGR - College of Engineering & Comp

Subject code

EIN

Catalog Number

5123

Course Title

Industrial Marketing

Career

Graduate

Course Description

Fundamental concepts for industrial marketing including industrial goods, services, customers, and demands; Industrial procurement and buying behavior; and industrial market segmentation and strategy.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No