SPM5308

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Sport Marketing

Counseling Recreation & School Psychology/CASE Graduate CASE - Col of Arts,Sciences&Education

Subject code

SPM

Catalog Number

5308

Course Title

Sport Marketing

Career

Graduate

Course Description

This course is an examination of the principles and processes of sport marketing. Focuses on the essentials of the sport marketing mix and marketing strategies in the modern sport marketplace.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No