HFT3513

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Public Relations and Communications Strategies in Events and Entertainment Management

Hospitality and Tourism Management Undergraduate SHMGT - Schl of Hospitality Management

Subject code

HFT

Catalog Number

3513

Course Title

PR and Comm Strat

Career

Undergraduate

Course Description

This course delves into the critical role of public relations (PR) and strategic communication in the events and entertainment industry. Throughout the course, students will learn to craft compelling narratives and understand the importance of managing public perception, and the relationships with key stakeholders such as media outlets, targeted audience demographics, and industry professionals.

Credits