MRKET:BBA - Bachelor of Business Administration in Marketing

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Marketing and Logistics/CBADM UGBU - Business Administration BBA - Bachelor of Business Administration

Degree Offered

BBA - Bachelor of Business Administration

Program Title

Marketing

Through the Bachelor of Business Administration (BBA) in Marketing, students will learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. Students will gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing. For more information, visit the College of Business website.

To explore more about this program, visit the website below:

Program Website

Academic Group

College of Business

Diploma Title

Bachelor of Business Administration

Total Credits

120

CIP Code

52.1401