ADV4300

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Media Planning

Communication/CARTA Undergraduate CARTA - Coll of Comm, Arch + The Arts

Subject code

ADV

Catalog Number

4300

Course Title

Media Planning

Career

Undergraduate

Course Description

Planning, execution, and control of advertising media programs. Emphasis on characteristics of the media, buying and selling processes, and methods and techniques used in campaign planning. Prerequisites: ADV 3008 or PUR 3000, ADV 3200

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No