ADV4323

Download as PDF

Strategic Branding and Social Media

Communication/CARTA Undergraduate CARTA - Coll of Comm, Arch + The Arts

Subject code

ADV

Catalog Number

4323

Course Title

Branding and Social Media

Career

Undergraduate

Course Description

This course will develop students understanding of the importance of brand equity; how to build, measure and manage brand equity with digital/social media; how to construct the best digital content and distribution strategy to tell a brand's story.

Minimum Credits

3

Maximum Credits

3

Repeat for Credit

No